Achievements
Gary Caulfield
My achievements
at Ogilvy Indonesia,
June 2003 - September 2011
112
2011 Accepted an additional role as ‘Creative Director’ for ‘Ogilvy Action’ (Ogilvy’s Activation Agency) combined with my ‘Advertising’ & ‘Group ECD’ role
111
Gained an unprecedented 5 ‘Cannes’ Finalists in 2011 that also contributed to the ‘Best Year Ever’ Ogilvy has had at ‘Cannes’ as both a Global & Asia Pacific network
110
2011 ADFEST BRONZE – Fuji Marine Radio
109
2010 2nd highest acceptances into ‘THE WORK’ of any Ogilvy office in the region
108
2010 Won very 1st ever pitch for WPP ‘sister agency’ Soho Square
107
2010 Won very 1st ever ‘International Metal’ with LIAA BRONZE
106
2010 SPIKES BRONZE – Fuji Marine Outdoor
105
2010 SPIKES BRONZE – Fuji Marine Print
104
2010 Won very 1st ever ‘Regional Metal’ with ADFEST SILVER
103
2010 VW NEW BUSINESS WIN – We won our very 1st ever Auto account here in Indonesia with the coveted Volkswagon as our new client in a ‘creative’ pitch
102
2009 CITRA PARIWARA ‘BEST OF PRINT’ – Fuji Marine Print
101
2009 CITRA PARIWARA GOLD – Fuji Marine Print
100
2009 CITRA PARIWARA SILVER – Fuji Marine Poster
099
2009 CITRA PARIWARA BRONZE – Kinokuniya Bookends Ambient
098
2009 CITRA PARIWARA BRONZE – Kinokuniya Bookends Poster Series
097
2009 CITRA PARIWARA BRONZE – Ace Ghost TVC
096
2009 ‘DIGITAL’ NEW BUSINESS WIN for Mizone the very first pitch win for Ogilvy One ever! Also the very first led by me in a Digital role…
095
2009 ‘DIGITAL’ SHORTLIST for Aqua the very first of its kind for Ogilvy One ever! Also the very first led by me in a Digital role…
094
2009 CREATIVE REVOLUTION is launched internally with 22 action points that were all implemented to improve our award winning chances in 2010
093
2009 acceptance into ‘THE WORK’ now gives Ogilvy Jakarta more than double the amount of any Indonesian agency so far with 13 in total now and the next closest is 6 only… This also means we are the only agency to be accepted for 6 years running now also
092
2009 ‘THE WORK’ BOOK – Fuji Underwater Print
091
2009 ADFEST FINALIST – Maxis Elevator Ambient
090
2009 NEW BUSINESS WIN for SunLife Insurance which I led through our affiliated company Redworks
089
2009 OGILVY ONE CD role is given to me until a designated CD can be found
088
2009 PROMOTED AS OGILVY 360 ECD with creative responsibilities for the entire Ogilvy Group covering Advertising, Ogilvy One (Digital), Ogilvy Action (Activation) and Redworks (Design)
087
2008 BUAVITA BUSINESS SAVED FOR BATES – as a result of me personally handling this pitch to keep the business via a presentation & approval from the client based in Amsterdam also
086
2008 ‘AGENCY OF THE YEAR’ for 3 years in a row!...And 4 of the 5 years I have been in Indonesia…No other agency has even won twice!
085
2008 ADOI GOLD – Kayaking Honey TVC Film Craft Copywriting
084
2008 ADOI SILVER – Frezza Bodies TVC Film Craft Sound Design
083
2008 ADOI SILVER – Kayaking Honey TVC Film Craft Direction
082
2008 ADOI BRONZE – Fatigon Puzzle TVC Film Craft Special Effects
081
2008 ADOI SILVER – Fuji Webbed Finger Print
080
2008 ADOI BRONZE – Kayaking Jumbo Print
079
2008 ADOI BRONZE – JPC Cut Out Ambient Outdoor
078
2008 ADOI SILVER – Unicef Time Direct Marketing
077
2008 ADOI BRONZE – Headhunter Business Card Direct Marketing
076
2008 ADOI BRONZE – Headhunter Business Card Direct Marketing Craft
075
2008 ADOI SILVER – Frezza Hot Chicks Most Creative Media Campaign
074
2008 ADOI GOLD – Kotex Putus Radio Idea
073
2008 ADOI SLIVER – Kotex Putus Radio Copywriting
072
2008 ADOI BRONZE – Kotex Putus Radio Craft Directing
071
2008 OGILVY REGIONAL TV REEL – Bodybuilder & Car Call TVC’s
070
2008 ADOI JUDGE – Core Jury Member
069
2008 ‘THE WORK’ BOOK – Fuji Poster
068
2008 ‘THE WORK’ BOOK – Headhunter Business Cards
067
2008 ‘THE WORK’ BOOK – Ogilvy Ambient
066
2008 SPIKES FINALIST – JPC Swimming Pool Ambient
065
2008 SPIKES JUDGE – Core Jury Member
064
2008 ADFEST FINALIST – JPC Swimming Pool Ambient
063
2008 WON BIGGEST PIECE OF COCA-COLA BUSINESS IN THE WORLD – Joined the Ogilvy Japan team for 1 week and successfully won the Sokenbicha account
062
2007 MOST INTERNATIONAL FINALISTS ever with 9 in total now topping all other Indonesian agencies
061
2007 LONDON INTERNATIONALS FINALIST – Formula ‘Toothpick’ Ambient
060
2007 ‘THE WORK’ BOOK – Formula Restaurant Ambient
059
2007 ‘THE WORK’ BOOK – Pond’s Billboard
058
2007 ‘THE WORK’ BOOK – Motorola Airport Ambient
057
2007 ‘THE WORK’ BOOK – Formula Billboard
056
2007 ‘THE WORK’ - Having 4 pieces of work accepted into the ‘THE WORK’ BOOK in the one year is a 400% improvement on other years and a ‘first’ for any Indonesian agency. 4 was also the same number as our highly awarded Singapore office.
055
2007 MANAGEMENT STABILITY - I have been the one stable and constant ‘integral member’ of Ogilvy Advertising Senior Management in the 4 years I have been in the Indonesian office. As I have now experienced 4 Heads of Country and 5 Managing Directors during this time
054
2007 ‘AGENCY OF THE YEAR’ for the second year running and for 3 of the 4 years I have been in Indonesia
053
2007 AAA SILVER – Sprite Ice TVC
052
2007 AAA SILVER – Pond’s Billboard
051
2007 AAA BRONZE – Formula Restaurant Ambient
050
2007 AAA BRONZE – Formula Billboard
049
2007 AAA BRONZE – Konnimex TVC
048
2007 AAA BRONZE – Huggies TVC
047
2007 OGILVY ‘RED HOT’ - 3 pieces of our work selected and featured as the very ‘best’ in the Region. Our previous best had only been 1 piece on other occasions so this was a massive 300% improvement and an unprecedented result.
046
2007 SEEN + NOTED - 3rd piece of work to be featured in Campaign Brief Asia’s SEEN + NOTED section which is not only a first for any Indonesian agency but we are the only agency to have work featured at all so far
045
2007 GLOBAL RECOGNITION – our Sprite Ice TVC is the very first TV commercial from any agency in Indonesia to be featured on a BBC Comedy TV Special aired in the UK
044
2007 ADFEST FINALIST – Pond’s Billboard
043
2007 NUMBER 1 CREATIVE TEAM in Indonesia according to ‘Campaign Brief Asia’ Creative Rankings
042
2007 OGILVY ‘RED HOT’ 4 pieces of work selected as the ‘most ever’ from our office in contention for the Ogilvy ‘RED HOT’ book
041
2006 SEEN + NOTED - 2 pieces of work featured in Campaign Brief Asia’s SEEN + NOTED best work in the Region…Also the first work to ‘ever appear’ from any Indonesian Agency
040
2006 OGILVY ASIA - 2 pieces of work featured in our Regional Creative Director Tham Khai Meng’s ‘Fresh’ article in the Ogilvy Asia Regional magazine. The very first time any work from our Indonesian office was featured
039
2006 ECD PROMOTION - Promoted to Executive Creative Director of Ogilvy & Mather Indonesia
038
2006 RESTRUCTURE of the entire Creative Department ‘in the wake’ of losing our Indonesian creative icon Roy Wisnu to our Singapore office
037
2006 OGILVY ONE CD additional ‘caretaker role’ as Creative Director of Ogilvy One in the absence of any senior creative leadership until the end of the year
036
ADFEST JUDGE – Asked to Chair & Present the ‘Outdoor Category’ in the absence of the nominated Chariman at the Awards Ceremony
035
2006 AAA AGENCY OF THE YEAR
034
2006 AAA BEST OF SHOW WINNER
033
2006 AAA SILVER - Matchbox Poster
032
2006 AAA BRONZE - Formula + TVC
031
2006 AAA FINALIST – Anti Dandruff TVC
030
2006 ‘THE WORK’ BOOK - Anti Dandruff TVC
029
2006 WPP WORLDWIDE REEL – Anti Dandruff TVC ( as selected by Neil French ) which was one of only 8 TVC’s Worldwide that made it onto this reel
028
2006 ‘METAL SESSIONS’ introduced as an agency first from my own initiative
027
2006 AGENCY REEL Created as the very first ‘Agency Reel’ updated regularly for credentials & new business use
026
2006 AGENCY FOLIO Created as the very first ‘Agency Print Folio’ updated regularly for credentials and new business use
025
2005 CANNES FINALIST - Formula + TVC (the only agency in Indonesia to receive anything at Cannes)
024
2005 ADFEST FINALIST - Formula + TVC
023
2005 ADFEST FINALIST - A Billiard TVC (these 2 Finalist's made us the most awarded agency in Indonesia at AdFest)
022
2005 'THE WORK' BOOK - Formula + TVC
021
2005 SHOTS 92' REEL - Anti-Dandruff TVC
020
2005 CITRA PARIWARA GOLD - Formula + TVC
019
2005 ‘360’ SESSIONS introduced as an agency first from my own initiative
018
2004 AAA GOLD - A Billiard TVC Campaign (as judged by David Droga)
017
2004 AAA BRONZE - AAA Print
016
2004 AAA BRONZE - Kotex Print
015
2004 AAA BRONZE - AAA Print
014
2004 AAA BRONZE - Origami TVC
013
2004 AAA BRONZE - Origami TVC Campaign
012
2004 ADFEST FINALIST - Kotex Print
011
2004 LONDON INTERNATIONALS FINALIST - AAA TVC
010
2004 LONDON INTERNATIONALS FINALIST - A Billiard TVC
009
2004 LONDON INTERNATIONALS FINALIST - A Billiard TVC Campaign
008
2004 AAA FINALIST - AAA Print
007
2004 AAA FINALIST - AAA Print
006
2004 AAA FINALIST - Soundrenaline TVC
005
2004 'THE WORK' BOOK - Kotex Print
004
2004, 2005, 2006, 2007, 2008 ‘Most Awarded’ Agency in Indonesia 5 years running
003
2004 ‘WELCOME SESSIONS’ introduced as not only an Industry first from my own initiative in Indonesia, but also a ‘World First’ Internationally by welcoming people from rival agencies into Ogilvy
002
2004 ‘JAM SESSIONS’ introduced as an Industry first from my own initiative
001
2003 OGILVY ‘RED HOT’ reel acceptance with Pond’s TVC