Bio

Gary Caulfield is truly a creative entrepreneur.

He not only runs Arcade Indonesia as both CEO & ECD, he is an original Co-Founder and built the agency in Indonesia from the ground up.

Before Arcade, he began a successful career in Australia before embarking on his dream to work and live overseas, venturing into the exciting and diverse new world of Asia in the mid 90’s. He held the title of ECD ( Executive Creative Director ) in the some of the world’s biggest multi-national advertising agencies; namely Ogilvy, Leo Burnett, Lowe & DDB.

During his time in Asia he helped build some of the world’s most successful and iconic global and local brands, including:
IKEA, Singapore Airlines, Coca-Cola, Unilever, Nestle’, McDonald’s, Acer, Asics, Mercedes Benz, Heineken, Cadbury, MasterCard, Telecom, Honda, Castrol, Pizza Hut, Levi’s, L’Oreal & Disney, to name just a few.

He has won multiple awards both internationally and locally on his client’s behalf.

Today, Arcade Indonesia is his latest and greatest passion. Built from quite literally nothing in just under 5 years, Arcade Indonesia is not only one of the ‘hottest’ but one of the fastest growing boutique style agencies in the world, with over 45 clients and 100 staff.